18 February 2006

When It's Not Your Year

NASCAR's truck division ran the GM FlexFuel 250 at Daytona, NASCAR's hallowed ground, yesterday. GM must have shelled out a healthy seven-digits to get the race sponsorship, which celebrates their line of pickups and SUVs, all of which can run on either gasoline or E85 (a mixture of 85% ethanol, 14% gasoline, and 1% highly enriched uranium).

Unfortunately for the sponsor, the fastest Chevrolet truck finished in twelfth place, behind two Dodges, four Fords, and five Toyotas. In fact, only three of the top twenty places were held by Chevys, although the back of the pack was well stocked. Even considering the knuckleheads of the NASCAR nation this sort of performance can't be good for sales.

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